Our Story

Sugar Republic is Australia's first 'experience museum'. It's an art-based interactive exhibition that invites visitors to relive the joy of childhood through immersive rooms and spaces. We are open to everyone; there is no age limit and we embrace and celebrate diversity.

The exhibition began life in 2018 when we came across an empty space at the old MacRobertson’s Chocolate Factory in Fitzroy, Melbourne. Bringing together a group of local artists and creative businesses, we filled the factory with larger-than-life installations celebrating iconic confectionery and sweet treats. For the first time, visitors could climb inside a giant gumball machine, cross a sherbet-filled rainbow bridge, swim in a bubblegum ball pit and dance in a confetti shower. With free lollies and ice cream. Much joy was created and the exhibition ran for eight weeks, selling out every session and creating a huge buzz in local and national media.

Since its launch Sugar Republic has toured the East Coast of Australia, activating in vacant retail spaces, car parks and warehouses and attracting a strong following for its unique blend of art gallery and themed attraction.

Each exhibition introduces new spaces; these have included a lifesize biscuit house, a honey bear living room, scented licorice play room, bouncy bubblegum space, 1980s milk bar, fairy floss swing, big birthday cake, and many more wonder-filled installations. 

We have a small in-house team that works full time on our installations; at each exhibition we also collaborate with local artists, employ arts/events professionals and partner with like-minded businesses.

2019 saw the launch of Sugar Republic Christmasland in Melbourne, an OTT festive attraction unlike any before it, featuring a marshmallow pool, human snow globe, Tinseltown, pink forest and supersized toys to play with. And Santa himself, of course, who could be found hanging out in the ugly sweater room, spinning the 'wheel of naughty and nice' or driving his retro red car through Snowville.

Sugar Republic took a break from exhibiting in 2020, however we kept busy during lockdown creating the Sweet Retreat,  the world’s first sugar-themed BnB in Daylesford, Victoria. Our in-house artists have also been creating community artworks including The Rainbow Walk in Melbourne's Campbell Arcade, to promote positivity and mindfulness during the pandemic.

We can’t wait to open our doors again to our beautiful visitors. Sugar Republic will be back in 2021 with all-new sweet installations, and of course with COVID prevention procedures in place to keep everyone safe. 

AND we will be announcing a brand new themed experience very soon. Please join our newsletter to be the first to hear about what we’ve got planned. Stay sweet!

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